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Does canvassing work ?

The art of door knocking is making a comeback . With the National Do-Not-Call list at 80% in some cities , the cost of mailing nearly doubled and with filters blocking emails , the canvassing trend will continue to gain momentum . Many businesses are already using canvassing as an affordable and effective method of marketing to make sales, appointments or simply build their brand.

While canvassing cannot guarantee that the customer will purchase a product or service, canvassing is proven to have a much higher closing ratio. It is believed that because of this personal contact the canvasser can set quality appointments directly with the homeowner generally during their first visit. Hundreds of home improvement companies that has successfully implemented this type of direct marketing, find it difficult to try other marketing methods. Many salesmen have admitted that a canvassed lead will close at a higher rate and even owners would agree that these same canvassed leads have a much higher retention rate.

Below are examples ONLY of how successful canvassing can be . These are
samples we found on the internet, they have not worked with us :

1. Canvassing is just as effective in electoral politics. In a survey conducted after the 1998 elections, the public opinion analyst Celinda Lake found that the members of Citizen Action of Wisconsin -- many of whom joined after meeting canvassers -- voted as consistently Democratic as union members. In a more recent survey, the political scientist Donald Green found that people who have been canvassed are 20 percent more likely to vote than those who have not been canvassed. It is also one of the few ways to obtain small, individual donations on a scale that can have real electoral impact under current campaign finance laws.

From the American Prospect

Heather Booth - She was the founder of Midwest Academy training center and Citizen Action, and is a Vice President of USAction.

2. We started running a canvass with the Fund nearly a decade ago. The work of the canvass makes an incredible difference in the fight to protect the environment - canvassers collect signatures to persuade political leaders, they recruit vital new members for the Sierra Club and they empower others to get involved. It’s from these thousands of new people we engage every year for the first time through the canvass that we find our next state chapter chair, the next local outings leader, or simply the next busy but committed activist who spends a few hours a month phone banking voters in her community. To suggest, as the author of Activism, Inc. does, that canvassing somehow makes engaging our members more difficult is astoundingly wrong.

The Power of Canvassing - Carl Pope Former Executive Director, Sierra Club

3. "Canvassing helped teach me that democracy is something that is best practiced face-to-face. My experience prepared me for reaching out to people who tune out television ads and mailings, but who will engage with a direct interaction at their door. I am certainly a better and more effective public servant because of this experience."

Eric M. Garcetti, former Mayor of Los Angeles

4. Canvassing ? cold calling for leads at the door ? is not only difficult for the canvasser, it's tough to manage and demands a great deal of time and attention on all levels. "You have to reinforce the basics of the job every day," says Carlo Pinto, owner of Pinnacle Energy, a roofing, siding, and window replacement company in Delaware and Maryland. At one time in its 11-year history, virtually all Pinnacle Energy leads came from canvassing, which is how Pinto got his start.

5. Ray Melani, president and CEO of Melani Bros., in Yorktown, Va., and his brother, Ron, similarly started by knocking on doors, but went on to build a sophisticated marketing machine. Today canvassing is once more Melani Bros.' major lead source. The company runs two, sometimes three vans.

6. For Seth Cammeyer, co-owner of ImproveIt Home Remodeling, in Columbus, Ohio, canvassing accounted for 21% of the company's leads last year, but is tracking at 36% in 2009. Cammeyer says that the demands of managing a canvass operation are such that "if you don't understand it, it will eat you alive." Not only is recruiting, training, and supervising an ongoing challenge, so is managing the canvassing lead at the sales level when salespeople are used to inbound leads.